دانلود Lynda Creating Your Strategic Marketing Plan

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“If you build it, they will come” may be a great movie line, but it doesn’t apply to finding customers for a new business. You need to create demand for your product or service. This course outlines the building blocks of a successful marketing and sales program, from social media to net promoter scores. Techniques for identifying the right acquisition programs for your target market and metrics for measuring the effectiveness of initiatives are highlighted throughout. Guidelines for aligning marketing and sales activities with product, positioning, and brand strategy are included, as are methods for calculating cost per acquisition and other key financial planning data. The workshop section helps you create an acquisition plan that connects your business with its first customers

در ادامه با برخی از سرفصل های درسی این مجموعه آموزش آشنا می شویم :

• Setting goals for the acquisition plan
• The role of thought leadership
• Containing sales and marketing costs
• Prioritizing acquisition programs
• Measuring the success of marketing initiatives
• Leveraging social media
• Measuring success via retention